United Kingdom-London: BTA1277 — Marketing Production Services Framework

January 1, 2021

Type of document: Invitation to tender
Country: United Kingdom
OJEU Ref: (2020/S 255-643488/EN)
Nature of contract: Service contract
Procedure: Open procedure
Type of bid required: Global bid

Contract notice
Services

Section I: Contracting authority
I.1) Name and addresses
Official name: British Tourist Authority t/a VisitBritain/VisitEngland
Postal address: 151 Buckingham Palace Road
Town: London
Postal code: SW1W 9SZ
Country: United Kingdom
Contact Person: Procurement
Telephone: +44 2075781054
Email: alejandra.arroyo@visitbritain.org
Internet address(es):
Main address: www.visitbritain.org
Address of the buyer profile: www.visitbritain.org

I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge,at:
Additional information can be obtained from:
the above mentioned address
Tenders or requests to participate must be submitted:
electronically via:
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Recreation culture and religion

Section II: Object
II.1) Scope of the procurement
II.1.1) Title: BTA1277 — Marketing Production Services Framework
II.1.2) Main CPV code: 79342000
II.1.3) Type of contract: Services
II.1.4) Short Description: VisitBritain/VisitEngland seeks to establish a multi-supplier framework of up to 190 creatives in 8 Lots, made up of photographers, videographers, directors, producers, drone operators, model agencies, art directors, stylists, hair and make-up, animators and illustrators whose portfolios and expertise match the professionalism, quality standards and artistic criteria detailed in the Invitation to Tender.
II.1.5) Estimated total value:
Value excluding VAT: 2360000 Currency: GBPII.1.6) Information about lots:
The contract is divided into lots: Yes
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer 8
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:Each Lot will be awarded separately.
VisitBritain/VisitEngland expects to begin evaluation in early February and may be in a position to award some Lots in full before other lots. The earliest that some lots may be awarded by would be mid-March 2021.

II.2) Description
II.2.1) Title: Lot 1 – Image and Video Researchers

Lot No:1
II.2.2) Additional CPV code(s)
79342000

II.2.3) Place of performance
Nuts code: UKI
Main site or place of performance:London.
II.2.4) Description of the procurement:
This procurement process is being conducted in accordance with the Open Procedure. However, tenderers need to meet the minimum requirements (Selection Criteria) for each of their selected lot(s) before the British Tourist Authority (BTA) will fully score and evaluate their Tender Response(s).
Responses to this open competition with Standard Selection Questionnaire will be evaluated in 3 stages: selection questionnaire; technical submission and financial/commercial submission.
Tender responses will be evaluated following the most economically advantageous tender (MEAT) method, based on the information provided in the tender response in answer to the lot(s)’ evaluation criteria.
Please note that important background information is provided in the Tender documentation accessible via this notice and the BTA’s eSourcing Platform Delta. Tenderers that are interested in any of the Lots in this opportunity are advised to review the full tender documentation accessible at:
Lot 1 – Image and Video Researchers
Direct Link:
VisitBritain/VisitEngland seeks to award up to a maximum of 10 suppliers under this Lot.
The suppliers will have the relevant skills and experience to review a brief and research locations, venues, places and contacts (to include photographers and videographers with existing assets via own platforms, represented via agencies or social media) in order to source relevant existing assets to fit the brief.
Suppliers will be required to log assets searched and those received, and present them to the VisitBritain/VisitEngland for review.
They will have the ability to manage timeframes and liaise directly with locations, venues and other suppliers in order to submit a suitable volume of assets for review and selection by the project lead(s) and brand team.
They will be required to work with VisitBritain/VisitEngland and suppliers assuring they have secured permissions, clearances and licenses. If required, on a retrospective basis.
Image and video researchers must be able to demonstrate that they have secure, GDPR compliant and efficient processes for the management of assets working with VisitBritain/VisitEngland’s legal documentation throughout the project as required.
II.2.5) Award criteria

II.2.7) Duration of the contract,framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewalyes Description of renewals:The framework’s term is anticipated to start from April 2021 and may be renewed year on year for a maximum of four (4) years subject to activity/funding approval.

II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted: no
II.2.11) Information about options
Options: no
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:no
II.2.14) Additional information: To respond to this Lot please follow:
This procurement process is being conducted in accordance with the open procedure. Tenderers need to meet the minimum requirements as stated in the Selection Questionnaire for each lot.

II.2.1) Title: Lot 2 – Production Professionals

Lot No:2
II.2.2) Additional CPV code(s)
79342000

II.2.7) Duration of the contract,framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewalyes Description of renewals:The framework’s term is anticipated to start from April 2021 and will be renewed year on year for a maximum of four (4) years subject to activity/funding approval.

II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted: no
II.2.11) Information about options
Options: no
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:no
II.2.14) Additional information: Additional information: to respond to this opportunity please click here:
This procurement process is being conducted in accordance with the open procedure. Tenderers need to meet the minimum requirements as stated in the selection questionnaire for each lot.

II.2.1) Title: Lot 3 – Photographers and Instagrammers

Lot No:3
II.2.2) Additional CPV code(s)
79342000

VisitBritain/VisitEngland seeks to award up to a maximum of 50 suppliers under this lot. This lot is divided in 12 sub-lots as follows:
Lot 3a – Aerial Photography/Drone (CAA Licence)
Lot 3b – Celebrity
Lot 3c – Culture Specific/Diversity
Lot 3d – Documentary/Interview
Lot 3e – Fashion/Style
Lot 3f – Festivals and Sporting Events
Lot 3g – Food and Drink/Restaurants/Bars
Lot 3h – Heritage
Lot 3i – Landscape and Cityscape
Lot 3j – Business Events
Lot 3k – Networking Event Photography (Business Events, Corporate, Trade, PR)
Lot 3l – People and Lifestyle.
Individual stills photographers who have an excellent portfolio, suitable equipment and skill to work on a brief working alone, or with a team (ie with a Videographer, Producer, Art Director, Stylist etc) on location to fulfill the required brief.
Photographers may be asked to shoot at short notice and deliver assets while on location for review and work on assets following feedback from the client. Assets will be uploaded directly to the VisitBritain/VisitEngland Images library for selection purposes.
Assistants may be required depending on technical, lighting or processing requirements. Some shoots may require the photographer to shoot tethered in order for the client and Art Director to review shots in real time. Public Liability insurance, for drone operators or as applicable, may be required for up to GBP 5 million.
In particular, we will be looking for suppliers who specialize in the following areas:
• aerial photography/drone (CAA licence),
• celebrity,
• culture specific/diversity,
• documentary/interview,
• fashion/style,
• festivals and sporting events,
• food and drink/restaurants/bars,
• heritage,
• landscape and cityscape,
• business events,
• networking event photography (business events/corporate/trade/PR),
• people and lifestyle.
Deliverables may also include, but are not limited to, cinemagraphs, gifs, boomerangs, stop motion graphics, time-lapse, 360, AR/VR, drone and aerial.
Influencers may apply for photographic or video commissions.
Event Photography:
VisitBritain/VisitEngland requires specialist event photography that could include but is not limited to:
• VisitBritain/VisitEngland events, receptions and launches. Requirements include agreeing event brief with organisers, capturing key moments as per the brief, including branding (VisitBritain/VisitEngland and sponsors), key speakers/dignitaries, and participants engaging, networking, doing business and presenting. Imagery needs to be quickly accessed onsite at the event, for journalist and social media requirements.
• VisitBritain/VisitEngland may also require specialist event photographers for staged events shoots, for the Business Events campaign.
II.2.5) Award criteria

II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted: no
II.2.11) Information about options
Options: no
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:no
II.2.14) Additional information: Additional information: to respond to this opportunity please click here:
Direct Link:
This procurement process is being conducted in accordance with the open procedure. Tenderers need to meet the minimum requirements as stated in the selection questionnaire for each lot.

II.2.1) Title: Lot 4 – Videographers

Lot No:4
II.2.2) Additional CPV code(s)
79342000

II.2.3) Place of performance
Nuts code: UKI
Main site or place of performance:London.
II.2.4) Description of the procurement:
This procurement process is being conducted in accordance with the Open Procedure. However, tenderers need to meet the minimum requirements (selection criteria) for each of their selected lot(s) before the British Tourist Authority (BTA) will fully score and evaluate their tender response(s).
Responses to this open competition with standard selection questionnaire will be evaluated in 3 stages: selection questionnaire; technical submission and financial/commercial submission.
Tender responses will be evaluated following the most economically advantageous tender (MEAT) method, based on the information provided in the tender response in answer to the lot(s)’ evaluation criteria.
Please note that important background information is provided in the tender documentation accessible via this notice and the BTA’s eSourcing Platform Delta. Tenderers that are interested in any of the Lots in this opportunity are advised to review the full tender documentation accessible at:
Lot 4 – Videographers
Direct Link:
VisitBritain/VisitEngland seeks to award up to a maximum of 50 suppliers under this Lot. This Lot is divided in 12 Sub-Lots as follows:
Lot 4a – Aerial Photography/Drone (CAA Licenced);
Lot 4b – Celebrity;
Lot 4c – Culture Specific/Diversity;
Lot 4d – Documentary/Interview;
Lot 4e – Fashion/Style;
Lot 4f – Festivals and Sporting Events;
Lot 4g – Food and Drink/Restaurants/Bars;
Lot 4h – Heritage;
Lot 4i – Landscape and Cityscape;
Lot 4j – Business Events;
Lot 4k – Networking Event Photography (Business Events, Corporate, Trade, PR);
Lot 4l – People and Lifestyle.
Individual Directors, film-makers or production companies with the capacity to manage shoots of varying scales including but not limited to high end TV or online advertising.
Shoots may also include interviews, inspirational location shots, short edited clips or finished edits for Broadcast or TVC. Will be required to secure music and voice over licenses for the agreed purpose and duration of the project. Public Liability insurance required up to GBP 5 million. Video suppliers may be asked to work alongside photographers, producers, art directors, stylists, etc).
In particular, we will be looking for suppliers who specialize in the following areas:
• aerial photography/drone (CAA licenced),
• celebrity,
• culture specific/diversity,
• documentary/interview,
• fashion/style,
• festivals and sporting events,
• food and drink/restaurants/bars,
• heritage,
• landscape and cityscape,
• business events,
• networking event photography (business events/corporate/trade/PR),
• people and lifestyle.
Deliverables may also include, but are not limited to, cinemagraphs, gifs, boomerangs, stop motion graphics, time-lapse, 360, AR/VR, drone and aerial.
Event Videography:
VisitBritain/VisitEngland requires specialist event photography that could include but is not limited to:
• VisitBritain/VisitEngland events, receptions and launches.
• VisitBritain/VisitEngland may also require specialist event videographers for staged events shoots, for the Business Events campaign.
II.2.5) Award criteria

II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted: no
II.2.11) Information about options
Options: no
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:no
II.2.14) Additional information: Additional information: to respond to this opportunity please click here:
This procurement process is being conducted in accordance with the open procedure. Tenderers need to meet the minimum requirements as stated in the selection questionnaire for each lot.

II.2.1) Title: Lot 5 – Post-production

Lot No:5
II.2.2) Additional CPV code(s)
79342000

II.2.3) Place of performance
Nuts code: UKI
Main site or place of performance:LONDON.
II.2.4) Description of the procurement:
This procurement process is being conducted in accordance with the Open Procedure. However, Tenderers need to meet the minimum requirements (selection criteria) for each of their selected lot(s) before the British Tourist Authority (BTA) will fully score and evaluate their tender response(s).
Responses to this open competition with standard selection questionnaire will be evaluated in 3 stages: selection questionnaire; technical submission and financial/commercial submission.
Tender responses will be evaluated following the most economically advantageous tender (MEAT) method, based on the information provided in the tender response in answer to the lot(s)’ evaluation criteria.
Please note that important background information is provided in the tender documentation accessible via this notice and the BTA’s eSourcing Platform Delta. Tenderers that are interested in any of the lots in this opportunity are advised to review the full tender documentation accessible at:
Lot 5 – Post-production
Direct Link:
VisitBritain/VisitEngland seeks to award up to a maximum of 10 suppliers under this lot. VisitBritain/VisitEngland may require specialist post production on stills and video edits or additional manipulation or retouching on marketing assets.
This may also include, but is not limited to, digital retouching, scanning, editing and CGI.
II.2.5) Award criteria

II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted: no
II.2.11) Information about options
Options: no
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:no
II.2.14) Additional information: Additional information: to respond to this opportunity please click here:
This procurement process is being conducted in accordance with the open procedure. Tenderers need to meet the minimum requirements as stated in the selection questionnaire for each lot.

II.2.1) Title: Lot 6 – Model, Casting Agencies, Hair and Make-up, Stylists, Event Support

Lot No:6
II.2.2) Additional CPV code(s)
79342000

II.2.3) Place of performance
Nuts code: UKI
Main site or place of performance:London.
II.2.4) Description of the procurement:
This procurement process is being conducted in accordance with the Open Procedure. However, tenderers need to meet the minimum requirements (selection criteria) for each of their selected lot(s) before the British Tourist Authority (BTA) will fully score and evaluate their tender response(s).
Responses to this open competition with standard selection questionnaire will be evaluated in 3 stages: selection questionnaire; technical submission and financial/commercial submission.
Tender responses will be evaluated following the most economically advantageous tender (MEAT) method, based on the information provided in the tender response in answer to the lot(s)’ evaluation criteria.
Please note that important background information is provided in the Tender documentation accessible via this notice and the BTA’s eSourcing Platform Delta. Tenderers that are interested in any of the Lots in this opportunity are advised to review the full tender documentation accessible at:
Lot 6 – Model, Casting Agencies, Hair and Make-up, Stylists, Event Support
Direct Link:
VisitBritain/VisitEngland seeks to award up to a maximum of 25 suppliers under this Lot. This Lot is divided in 3 Sub-Lots as follows:
Lot 6a – Model Agencies;
Lot 6b – Hair and Make-up;
Lot 6c – Stylists;
Lot 6d – Event Support.
VisitBritain/VisitEngland will work with preferred agencies who will agree to allow for assets featuring models and cast to be used in line with the roster agreements and be distributed for editorial and commercial uses via VisitBritain/VisitEngland’s image library, in perpetuity.
Models and cast must complete and sign VisitBritain/VisitEngland release forms. Model and Casting agencies may also source models and actors from third party casting agencies/sites but in line with VisitBritain/VisitEngland’s terms. In particular, VisitBritain/VisitEngland would be interested in agencies who also represent Hair and Makeup and Stylists.
At times, the level of production requires a dedicated stylist to work on wardrobe or location setting sometimes working with an Art Director. The Stylist should have a creative flair for fashion and trends across segments and also cultural styles and codes of dress as well as knowledge of British brands. We would like to see examples of styling on previous shoots and current understanding of cultural styles/dress codes in advertising.
On site event operational staff:
VisitBritain/VisitEngland may require additional onsite event specialists from time to time, including but not limited to, show callers and stage managers to assist the delivery of the event. To work closely with the central events team on the running order and schedule.
II.2.5) Award criteria

II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted: no
II.2.11) Information about options
Options: no
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:no
II.2.14) Additional information: Additional information: to respond to this opportunity please click here:
This procurement process is being conducted in accordance with the open procedure. Tenderers need to meet the minimum requirements as stated in the selection questionnaire for each lot.

II.2.1) Title: Lot 7 – Illustration, Animation and Event Graphics

Lot No:7
II.2.2) Additional CPV code(s)
79342000

II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted: no
II.2.11) Information about options
Options: no
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:no
II.2.14) Additional information: Additional information: to respond to this opportunity please click here:
This procurement process is being conducted in accordance with the open procedure. Tenderers need to meet the minimum requirements as stated in the selection questionnaire for each lot.

II.2.1) Title: Lot 8 – Editorial Content Creators

Lot No:8
II.2.2) Additional CPV code(s)
79342000

II.2.3) Place of performance
Nuts code: UKI
Main site or place of performance:London.
II.2.4) Description of the procurement:
This procurement process is being conducted in accordance with the Open Procedure. However, tenderers need to meet the minimum requirements (selection criteria) for each of their selected lot(s) before the British Tourist Authority (BTA) will fully score and evaluate their tender response(s).
Responses to this open competition with standard selection questionnaire will be evaluated in 3 stages: selection questionnaire; technical submission and financial/commercial submission.
Tender responses will be evaluated following the most economically advantageous tender (MEAT) method, based on the information provided in the tender response in answer to the lot(s)’ evaluation criteria.
Please note that important background information is provided in the Tender documentation accessible via this notice and the BTA’s eSourcing Platform Delta. Tenderers that are interested in any of the lots in this opportunity are advised to review the full tender documentation accessible at:
Lot 8 – Editorial Content Creators
Direct Link:
VisitBritain/VisitEngland seeks to award up to a maximum of 15 suppliers under this lot.
VisitBritain/VisitEngland may require writers and editors to help with the curation and creation of editorial content for online, print and campaign purposes, on a project-by-project basis.
Suppliers are required to provide examples of inspiring, results-driven content they have created across a range of mediums, perform a writing test and demonstrate their experience working with SEO, data and social media, in addition to working with a variety of CMSs.
In particular, VisitBritain/VisitEngland are interested in writers and editors with strong experience of writing short and long form copy (for B2C, B2B, PR and Business Events) for a variety of different markets and audiences, about destinations and experiences throughout the UK. These should include content on themes such as culture, the outdoors, history and heritage, food and drink and entertainment.
They should also be able to demonstrate solid experience of writing about and helping promote venues and suppliers throughout the UK, for corporates, associations and incentive travel from a Business Events perspective.
II.2.5) Award criteria

II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted: no
II.2.11) Information about options
Options: no
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:no
II.2.14) Additional information: Additional information: to respond to this opportunity please click here:
This procurement process is being conducted in accordance with the open procedure. Tenderers need to meet the minimum requirements as stated in the Selection Questionnaire for each Lot.

Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity,including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:The mandatory selection questionnaire includes the professional, insurance and tender specific requirements that suppliers must meet.
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents

III.2.2) Contract performance conditions: All work awarded via the framework will be subject to performance conditions (KPIs) to be specifically determined within each statement of works. Broadly, these will refer to meeting delivery deadlines, responsiveness and customer management, social value and adherence to agreed costs.

III.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure:
Open procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with several operators

IV.1.8) Information about the Government Procurement Agreement(GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date: 2021-01-31 Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted:EN
IV.2.6) Minimum time frame during which the tender must maintain the tender
Duration in months:2(from the date stated for receipt of tender)
IV.2.7) Conditions for opening tenders
Date: 2021-01-31 Local time: 12:00 Place:Via Delta

Information about authorised persons and opening procedure:BTA Procurement Staff only.

Section VI: Complementary information
VI.1) Information about recurrence:
This is a recurrent procurement: no
VI.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3) Additional information:
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:

To respond to this opportunity, please click here:

GO Reference: GO-20201229-PRO-17576922
VI.4) Procedures for review
VI.4.1) Review body
Official name: British Tourist Authority t/a VisitBritain/VisitEngland
Postal address: 151 Buckingham Palace Road, Victoria
Town: London
Postal code: SW1W 9SZ
Country: United Kingdom
Telephone: +44 2075781054
E-mail: procurement@visitbritain.org
Internet address: www.visitbritain.org

VI.4.2) Body responsible for mediation procedures
Official name: British Tourist Authority
Postal address: 151 Buckingham Palace Road
Town: London
Postal code: SW1W 9SZ
Country: United Kingdom
E-mail: procurement@visitbritain.org
Internet address: www.visitbritain.org

VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
The BTA will incorporate a minimum 10 calendar day standstill period at the point that information on the award of the contract is communicated to tenderers. If an appeal regarding the award of contract has not been successfully resolved, then the Public Contracts Regulations 2015 provide for aggrieved parties who have been harmed or are at risk of harm by breach of the rules to take action in the High Court. Any such action must be brought promptly (generally within 3 months).

VI.5) Date of dispatch of this notice:2020-12-29

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