Type of document: Contract Notice
Country: United Kingdom
Competitive Contract Notice Addendum
Associated Parent Notice
CompetitiveContractNotice – GB-Banbury: BHV057-002 Recycling Segmentation
1. Title: GB-Banbury: BHV057-002 Recycling Segmentation
2. Awarding Authority:
Waste & Resources Action Programme
Second Floor, Blenheim Court, 19 George St, Banbury, OX16 5BA, United Kingdom
Tel. 02920100113, Email: roisin.jones@wrap.org.uk
Attn: Roisin Jones
Sub Type: Market research and public opinion polling services.
4. Description: Market research services. Survey services. Social research services. Statistical services. Marketing services. Environmental issues consultancy services. As part of its mission to accelerate the move to a sustainable resource-efficient economy, WRAP currently runs a consumer campaign to change recycling behaviour, Recycle Now – www.recyclenow.com. WRAP wishes to commission a contractor to devise a consumer segmentation, and associated personae, to inform and drive campaigns for food waste recycling and dry materials/packaging recycling. Phase 1 will involve reviewing the evidence and insights held by WRAP on householder recycling, in order to establish, with clear recommendations:
– what the evidence tells us about the values, attitudes, motivations, knowledge, demographics and other characteristics around recycling that drive consumer behaviour, and how that behaviour could be influenced by social marketing;
-whether the insights held and / or new insights gathered via additional primary research could be used to develop a robust and practical segmentation of UK consumers for recycling.
Phase 2 will comprise the development of a segmentation by analysing WRAP’s existing information and, where necessary, collecting and analysing additional primary data, to create personae to aid the targeting of campaigns and enable Recycle Now to drive change more efficiently.
5. CPV Codes:
79310000 – Market research services.
79311000 – Survey services.
79315000 – Social research services.
79330000 – Statistical services.
79342000 – Marketing services.
90713000 – Environmental issues consultancy services.
6. NUTS Codes :
UK – UNITED KINGDOM
7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: UNITED KINGDOM,
8. Reference Attributed by the Awarding Authority: BHV057-002
9. Estimated Value of Requirement: Category I: 50K to 100K
Currency: GBP
10. Deadline for Expression of Interest: 30/10/2016 23:45:00
11. Address to which they must be sent:
Not Provided
12. Other Information:
Other Information: To view this notice, please click here:
13. Description of Amendment / Addition: To respond to this opportunity, please click here:
If you experience any technical difficulties from accessing the above url, then please contact the Delta eSourcing Helpdesk on call 0845 270 7050 or email helpdesk@delta-esourcing.com. TKR-20161020-PRO-8979270
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 08/11/2016
Period of Work End date: 28/02/2017
Complementary Information
Funding:
Is this a Framework Agreement?: no