Defence Online

Type of document: Contract Notice
Country: United Kingdom
Publication Ref: 011155/S 000-2026
Nature of contract: Service contract
Procedure: Open procedure
Regulation of procurement: Not applicable
Type of bid required: Global bid

UKPGA UK4: Tender Notice

I) Contracting Authority/Entity
I.1) Name and addresses
Official name: Police Service of Northern Ireland (PSNI)
National registration number: PJGZ-5912-BTWQ

Postal address: Police Headquarters, Brooklyn, 65 Knock Road
Town: Belfast
Postal code: BT5 6LE
Country: United Kingdom

Email: Justice.CPD@finance-ni.gov.uk

Internet address

I.3) Communication
Tenders or requests to participate must be submitted
Electronically
Tenders must be submitted electronically via the relevant Call for Tender (CfT) opportunity on eTendersNI, website details immediately below.
Paper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer.
The tender documents are available with unrestricted and full direct access, free of charge, at: URL

I.4) Type of the contracting authority
Public authority – central government

Procuring Entity
CPD – Supplies & Services Division
Construction and Procurement Delivery – Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland
Postal address: Clare House, 303 Airport Road West
Town: Belfast
Postal code: BT3 9ED
Country: United Kingdom

Email: Justice.CPD@finance-ni.gov.uk

II) Object
II.1.1) Title
ID 6033252 – PSNI – Advertising Provision for External Police Staff Recruitment
Reference number: ID 6033252

II.1.3) Type of contract
Services

II.1.4) Short description
The Police Service of Northern Ireland (PSNI) is seeking a Supplier to deliver advertising and related services to support external police staff recruitment campaigns. The Supplier will be responsible for developing and implementing a comprehensive media strategy that includes: • Media planning and buying; • Creative design and copywriting; and • Targeted outreach aligned with PSNI’s recruitment objectives. This contract aims to achieve cost efficiencies in media buying and increase the volume and diversity of applications for police staff roles, particularly from under-represented groups. Suppliers should refer to the Specification Schedule for full detail on the requirements of this contract.

II.1.7) Total value of the procurement
Value (including VAT)
2,956,656
Value (excluding VAT)
2,463,880
Currency
GBP

II.2) Description
II.2.1) Title
Contract/Lot No
1

II.2.2) CPV codes
Main CPV codes
79341000
79341200
79341400

II.2.3) Place of performance
NUTS code
UKN – NORTHERN IRELAND

II.2.5) Award Criteria
Highest precedence first unless weighted otherwise
Quality
Name: AC1 Strategic Proposal
Weighting: As per Tender documentation. Weighting – 24%

Quality
Name: AC2 Media Plan and Rationale
Weighting: As per Tender documentation. Weighting – 16%

Quality
Name: AC3 Creative Proposal
Weighting: As per Tender documentation. Weighting – 16%

Quality
Name: AC4 Proposals for Measurement, Monitoring and Evaluation
Weighting: As per Tender documentation. Weighting – 8%

Quality
Name: AC5 Contract Management and Business Continuity
Weighting: As per Tender documentation. Weighting – 5.6%

Quality
Name: AC6 Social Value
Weighting: As per Tender documentation. Weighting – 10.4%

Price
Name: AC7 Schedule A – Core Requirements
Weighting: As per Tender documentation. Weighting – 8%

II.2.6) Estimated Value
Value (excluding VAT)
2,463,880
Currency
GBP

II.2.7) Contract dates (estimated)
Start
2026-06-21 00:00
End
2031-06-20 23:59
Duration
5 years
Possible extension
2033-06-20 23:59
Extended duration
7 years
This contract is subject to renewal
Yes
Description of renewals
One further period of up to 24 months.
Following the initial contract period, there is one (1) potential extension period of up to 24 months. The optional extension period will be subject to review and satisfactory performance assessment by the Contracting Authority.

III) Legal, economic, financial and technical information
III.1) Conditions for participation

III.1.3) Technical and professional ability
Additional technical selection criteria
As per Tender documentation.

III.1.7) Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them
As per Tender documentation.
Contract Value
The estimated value figure indicated in the Scope Section represents an overall estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tender documents. This figure does not however take into account the application of indexation or increases to charges due to increases in the Real Living Wage. Neither CPD nor the contracting Authority can provide any guarantee as to the level of business under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Suppliers remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Supplier in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurement documents by the Contracting Authority at any time. No legally binding contract shall arise (and a Supplier shall have no legitimate expectation that a contract will be entered into) until such time as entry into the Contract has been confirmed by the Contracting Authority.

IV) Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure

IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
Yes

IV.2) Administrative information
IV.2.1) Tender period dates
Enquiry deadline
2026-02-25 15:00
Estimated award decision date
2026-04-29 23:59

IV.2.2) Tender submission deadline
2026-03-05 15:00

IV.2.4) Languages in which tenders or requests to participate may be submitted
English

VI) Complementary information
Link to source/bidding documents

Conflicts assessment prepared/revised
Yes

VI.5) Date of dispatch of this notice
2026-02-06 16:52