Defence Online

Type of document: Contract Notice
Country: United Kingdom

1. Title: VISITOR ECONOMY MEDIA AGENCY ENGAGEMENT
2. Awarding Authority: Merseytravel, The Liverpool City Region Combined Authority (LCRCA), in collaboration with Northwest regional partners, GB. Web:
3. Contract type: Service contract
4. Description: Future Tender Opportunity – Expression of Interest Marketing Campaign Strategy & Delivery
The Liverpool City Region Combined Authority (LCRCA), in collaboration with Northwest regional partners, is preparing to launch a tender opportunity for media agencies to support the development and delivery of a bespoke marketing campaign. This initiative will position Liverpool John Lennon Airport (LJLA) as the gateway to the Northwest of England, with a strategic focus on the Paris Charles De Gaulle (CDG) route.
Campaign Objective: To promote the Northwest as a compelling visitor destination to a French audience of experience seekers, leveraging LJLA as the entry point to a diverse range of regional experiences. The campaign will aim to drive visitor dispersal across partner regions through curated travel itineraries and collaboration with travel partners.
Key Campaign Features:
Target audience: French experience seekers
Route focus: Paris CDG to LJLA
Campaign period: November 2025 – March 2026
Regional dispersal: Encouraging travel across Northwest partner destinations
Content strategy: Use of themed itineraries and curated experiences to support dispersal
Interested media agencies will be invited to demonstrate their capability in strategic campaign planning, creative delivery, and partnership engagement. The tender will seek innovative approaches to audience targeting, storytelling, and measurable impact.
Formal tender documentation will be released in due course. Agencies wishing to express interest in this upcoming opportunity are encouraged to register their details and monitor updates via the LCRCA procurement portal.
5. CPV Code(s): 22462000, 79340000, 79961100, 79342000
6. NUTS code(s): UKD, UKD7, UKD72
7. Main site or location of works, main place of delivery or main place of performance: Region(s) of supply Merseyside
Liverpool City Region
Liverpool John Lennon Airport (LJLA) / Paris Charles De Gaulle (CDG) Route
8. Reference attributed by awarding authority: Opportunity Id DN790197
9. Estimated value of requirement: Not provided.
10. Expression of interest end date 31.10.2025 (12:00:00).
11. Address to which they must be sent: For further information regarding the above contract notice please visit:
12. Other information: Keywords Airport Media & Promotions , Media , Advertisement Campaign, Media Public Relations , Tourism Business Media
Key dates
Estimated contract dates
Start date 15/10/2025
End date 31/03/2026
Please visit the website above for documentation
TKR-2025910-EX-1854371