Type of document: Contract Notice
Country: United Kingdom
1. Title: DESIGN AND DEVELOP WEBSITE – FRAMEWORK AGREEMENT
2. Awarding Authority: UK Ship Register, hosted within the Maritime & Coastguard Agency (MCA), GB. Web:
3. Contract type: Service contract
4. Description: Design and develop a Awarding Authority branded website, with a content management system for UKSR staff to manage content, hosted and support by supplier. Adhering to latest brand guidelines by DIT and GDS Service Manual, the supplier will work closely with the UKSR Team and MCA Communications Team.
5. CPV Code(s): 72000000, 72212222, 72212224, 72212000
6. NUTS code(s): UKL, UKL2, UKL22, UKJ32, UK
7. Main site or location of works, main place of delivery or main place of performance: Location No specific location, for example they can work remotely
Address where the work will take place Remote. Internal teams are based in Southampton, UK
8. Reference attributed by awarding authority: Not provided.
9. Estimated value of requirement: Budget range UK Ship Register suggest the following:
scoping, build and development of the website – £48,000.00
support and maintenance of the service £14,400 (fixed over a 2 year period).
10. Closing date for applications 29.11.2022 (23:59:00).
11. Address to which they must be sent: For further information regarding the above contract notice please visit:
12. Other information: Deadline for asking questions Tuesday 22 November 2022 at 11:59pm GMT
Off-payroll (IR35) determination Contracted out service: the off-payroll rules do not apply
Latest start date Friday 6 January 2023
Expected contract length 2 years to support hosting and supporting.
About the work
Why the work is being done The UKSR website consistently receives close to 12,000 visits and facilitates over 1,000 contact journeys per month, demonstrating that the website is an integral part of the UK Flag offer.
The current CMS system is at end of life in 2023 and it is vital the UKSR maintains an online presence.
In addition, the current UKSR website was built in 2018 and does not account for new technology, functionality, evolving customer journeys and business development plans.
It is vital that the UKSR website continues to act as a shop window and provide sales information for potential customers. The current structure and navigation for this is outdated.
In addition, new features are required to reflect emerging technology.
The hosting, support and SEO report will need to be managed by the partner but working with the MCA IT infrastructure Team and Technicians on these issues. The hosting will not be on the MCA tenant, but they will require to provide a service wrapper for MCA IT to contact the supplier.
Problem to be solved We are seeking an experienced delivery partner who can provide us with an exceptionally designed website that engages with both international and domestic markets, promoting the benefits of the UK Flag. The website will include articles, almanacs inclusive of data content and compelling evidence on the UK Flag offer.
The UKSR team requires a robust future-proof open-source CMS solution that will enable team members to update content quickly and easily on the website so that it’s relevant and up to date for our users. Training maybe required from the partner on how to use the CMS. Training will need to be included for marketing users in the MCA as well as the UKSR team. This would need to be included in the cost. Users will need to be trained on the solution.
Hosting, support and Search Engine optimisation will also be delivered by the supplier. Training maybe required to support with escalations for example if the site breaks.
Who the users are and what they need to do The purpose of the website is to focus on international ship owners and operations, whilst acknowledging the services of other UK Government departments External Customers:
International Ship Owners and/or Operators with the purpose of looking or making comparisons to join the UK Flag.
These customers will find an information about the UK Flag offer to enable them to operate internationally and what the commercial levers to bring their vessels on to the UK Flag. They will be looking for registration requirements, eligibility requirements, news articles, statistics, flag fee information/indicator, survey requirements and commercial information about the UK Flag offer.
Domestic Ship Owners and/or Operators with the purpose of looking for guidance and support to the registration process.
These customers need to find out information about the registration process and link directly to the digital UK Ship Register. The website will be an instructional function for our current and new customers accessing online functionalities.
The website is now a crucial part of the awareness, ‘buy’ and ‘use’ phases of the customer journey and therefore needs designing and optimising appropriately.
We require a clear, simple content publishing process so that information published is timely and appropriate for the relevant audience
Early market engagement None.
Any work that’s already been done There is currently an active website available (www.ukshipregister.co.uk).
Analytics show that the website consistently receives close to 12,000 visits and facilitates over 1,000 contact journeys per month, demonstrating that the website is an integral part of the UK Flag offer.
Existing team Internal MCA teams only, including:
UK Ship Register
UK Ship Register (Greece)
Communications Team
Current phase Not started
Working arrangements To Be Determined – Potential for weekly stand ups for development with additional discussions for design and content. It may require less frequent stand ups which will be decided by both the partner and internal teams.
Security clearance BPSS.
Additional information
Additional terms and conditions You should use the standard contract unless your organisation needs to include additional terms and conditions.
Read about how the terms and conditions work:
Please ensure that you refer to all the government guidelines upon application.
Skills and experience
Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.
Essential skills and experience
Demonstrate experience of developing cutting edge, engaging, dynamic templates that reflect an organisation’s brand
Have a proven successful development of open-source CMS including build of responsive templates and site publishing tools that meet the needs of content editors and website managers
Have experience of delivering cloud based or SaaS based website solutions
Have experience of planning, documenting, and communicating the design process and concepts in a clear, concise manner
Have expertise in delivering services that meet Level AA of the W3C Web Content Accessibility Guidelines (WCAG) 2.1 and government accessibility requirements
Have the technical ability to support and maintain a secure hosting environment
Nice-to-have skills and experience
Have experience in training users for CMS
Have experience of GDS guidelines and principles
Have experience of working with RSS and formatting xml feeds
Have previous experience working with Public Sector clients
How suppliers will be evaluated
All suppliers will be asked to provide a written proposal.
How many suppliers to evaluate 3
Proposal criteria
Technical Solution
Approach & Methodology
Project Plan
Team Structure
Plans to Deliver Value for Money Outcomes
Cultural fit criteria
Work as a team with our organisation
Be transparent, honest and collaborative
Embrace our no blame culture and share learnings from mistakes
Open to discussion with both technical and non-technical teams
Payment approach Fixed price
Additional assessment methods
Case study
Work history
Reference
Presentation
Evaluation weighting
Technical competence
60%
Cultural fit
20%
Price
20%
TKR-20221116-EX-1503675