The current contract for Internet and intranet software package in London is projected to end on 18.3.2017 and may be available for re-tender.The BBC is looking for a framework of suppliers to provide web and data analytics tools and services, and associated activites.The required services will include (but are not limited to) data analytics solutions which create and support insight for web reporting, allow advanced predictive analytics to drive marketing campaigns, audience recommendations and online product development, ensure all its propositions are optimised to offer the best value for money for the audiences, and deliver its regulatory reporting needs.This will feed data into the BBC’s assessment of Public Purposes, Service Licence Reviews and Continuous Improvement Programme, and optimise products and communications to deliver more effective and compelling output.
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